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資訊

高端門窗360°品牌重塑計劃

 

- 圖片來自behold北禾素材庫 -

 

見底部領取10,,000.0元 


High-end Doors and Windows 360° Rebranding Program

定位 - 設計 - 攝影 - 宣傳   

Positioning-Design-Shooting-Promotion

 

 

在日趨激烈的門窗市場中,門窗企業清晰明確的品牌定位,實際上是企業品牌建設的基礎,更是品牌經營成功的前提。

 

 


 

門窗企業找準自身品牌定位,不僅能夠助力企業的品牌建設發展,還能在“同質化”問題嚴重的門窗市場中脫穎而出。

 

在中國經濟增長放緩以及定制化和互聯網電商興起的影響下,高端門窗行業洗牌將加劇,門窗企業面臨著更多的機遇與挑戰。因此,把握門窗行業未來發展趨勢,適時做出轉型與調整,企業才能真正占得先機,贏得主動權。

 

In the increasingly fierce doors and windows market, the clear and definite brand positioning of doors and windows enterprises is actually the foundation of building enterprise brand and the prerequisite of successful brand management.

Identifying the brand positioning of the doors and windows enterprises, not only can drive the development of the brand building but also can make the enterprise stand out from the doors and windows market with serious “homogeneity” problems.

 

Under the influence of the decelerated growth of Chinese economy and the rise of customization and Internet E-commerce, the high-end doors and windows industry intensifies reshuffle and face more opportunities and challenges. Therefore, only grasping the future development trend of doors and windows industry and making timely transformation and adjustment, can the enterprises really win the initiative.


 

- 圖片來自behold北禾素材庫 -

 

 

北禾®認為,門窗企業轉型、調整的第一步就是做好品牌定位,因為他是品牌建設的基礎,是品牌經營成功的前提。

 

品牌定位是品牌與目標消費者群建立了一種內在的聯系。門窗企業一旦選定了目標市場,就要設計并塑造自己相應的產品、品牌及企業形象,以爭取目標消費者的認同。

 

Behold believes that the first step of doors and windows enterprises transformation and adjustment is to make brand positioning. Because it is the basis for brand building and a prerequisite for successful brand management.

 

Brand positioning is to establish an internal relation between the brand and the target consumer group. Once choosing target market, the doors and windows enterprises shall design and shape their own corresponding products, brands and enterprise image, to win the recognition of target consumers.


 

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門窗品牌為何要定位?

 

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門窗品牌定位的目的就是將門窗企業轉化為品牌,以利于潛在顧客(加盟商)的正確認識。成功的門窗品牌都有一個特征,就是以一種始終如一的形式將品牌的功能與消費者的心理需要連接起來, 通過這種方式將品牌定位信息準確傳達給消費者。

 

The purpose of brand positioning is to transform the product into a brand for the correct understanding of potential customers. The successful brands have one common feature, and that is to connect the brand function with consumer psychological needs in a consistent manner and then deliver the brand positioning information to consumers in this way.

 

 

- 圖片來自behold北禾素材庫 -

 


 

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北禾®是誰?

 

 

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北禾®是一家獨立的,以品牌策略為導向的整合品牌定位與品牌設計顧問公司。

 

北禾®的存在價值在于,為優秀的企業創新品牌形象,讓品牌成為企業最具有價值的資產。

 

北禾致力于發現消費者、產品、商業之間的情感/價值/文化連接。于是,我們成功服務了南方航空、華潤集團、中興通訊、華為技術、招商銀行等知名世界500企業。他們的品牌和文化也一直在持續影響著。

 

秉持“一切皆品牌”的態度,我們為客戶創造的品牌價值也獲得了社會認可,北禾品牌項目曾獲《首屆“國藝杯”兩岸三地設計邀請展》視覺傳達類金獎、《第二屆包豪斯國際設計大賽》專業組品牌類金獎、《廣東之星設計大獎賽》品牌標志類金獎及VI規劃類銀獎等殊榮,得到廣東乃至全國創意人士好評。


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What is Behold ®?

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Behold® is an independent brand strategy-oriented consulting company integrating brand positioning and design.


The value of Behold is to innovate brand image for excellent enterprises and make the brand the most valuable enterprise assets.

Behold® is committed to discovering the emotion/value/culture connections among consumers, products and businesses. As a result, we have successfully served Top 500 famous enterprises such as China Southern Airlines, China Resources Group, ZTE, Huawei Technologies, China Merchants Bank, etc. And their brand and culture is playing influence all the time.

 

Adhering to the attitude of "everything is the brand", the brand values created by us for customers also receive social recognition. Behold brand projects have won the gold medal of The First "National Arts Cup" China Mainland, Hong Kong and Macao and Taiwan Design Invitation Exhibition of the visual communication group, the gold medal of The Second Bauhaus International Design Competition of the professional group, the gold medal of Guangdong Star Design Grand Award of the brand logo group and silver award in VI planning group, etc., getting the praise of creative professionals from Guangdong and even all over the country. 

 

 

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我們的強項是門窗品牌整合塑造。 

 

 

Our strength is the brand integration and building.

 

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10年

 

北禾在過去的十年里,成功服務的客戶超過一百家,涉及行業十余個。

 

 

20人

 

擁有策劃、定位、設計、宣傳、攝影等專業人員20名,人均經驗5年以上。

 

 

30000張

 

經過四年的建設,現擁有門窗行業素材30000張。

 

 

48小時

 

北禾現已建立完善的售前售中售后服務體系,實現48小時內快速響應。

 

 

10 years

In the past 10 years, Behold has successfully served more than 100 customers, covering more than 10 industries.

 

20 persons

Behold consists of more than 20 professionals including planning, positioning, design, promotion, shooting, etc. with more than 5-year per capita experience.

 

30,000 sheets

With four years’ building, now we have 30,000 sheets of doors and windows industry materials.

 

48 hours

Now Behold has established complete pre-sales, in-sales and after-sales service systems, achieving rapid response within 48 hours.

 

 

- 圖片來自behold北禾素材庫 -

 


門窗品牌重塑計劃項目負責人:余芳飛   

專線電話:0755- 8323 5106


The person in charge of the project of doors and windows rebranding planning:

Yu Fangfei   Private telephone: 0755- 8323 5106

 


北禾顧問合伙人&品牌總監。

CDA(中國設計師協會)會員;

CCII(北京首都企業形象研究會)會員;

ICAD(國際高級商業美術設計師)高級認證;

 

Behold Consultant Partner & Brand Director.

CDA (Chinese Designers Association) member;

CCII (Capital Corporation Image Institution) member;

ICAD (International Commercial Art Designer) advanced certification;

 

 

 

八年創業經歷,專注于企業品牌規劃與品牌創建工作,曾服務深圳、香港兩地知名品牌機構。


獨立創建品牌超過五十個(定位、命名、VIS系統設計),曾服務門窗企  業\ 品牌如冠業門窗、早田門窗、丹村、華加日西林、羅蘭西尼門窗、沙家邦門窗等。

 

項目入選:

《國際設計年鑒》《中國設計年鑒》《中國品牌年鑒》《新銳設計師年鑒》等。

 

Eight-year entrepreneurial experience; focus on the enterprise brand planning and building and has served well-known brand agencies in Shenzhen and Hong Kong.

Independently build more than fifty brands (positioning, naming and VIS system design) and has severed doors and windows enterprises (brands) such as KUUYEE Windows and Doors, Zotin Windows and Doors, Dancun, Nonfemet International Xilin, Rolansini Windows and Doors, Shajiabang Windows and Doors, etc.

The designs are included in: International Design Yearbook, China Design Yearbook, China Brand Yearbook, New Prominent Designer Yearbook, etc. 

 

 

 

 

你會將這個福利推薦給誰呢


 

 
 
—— 現在報名領取 ——

 

 

現在致電北禾:0755- 8323 5106   領取萬元品牌重塑金-有效期至2018.6.6

 

 

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